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= 2. Early adopters – Social leaders =

Tribler version: 	Tribler 4 and further

[[Image(socialLeadersHeader.png)]]

[[BR]][[BR]][[Image(DiffusionOfInnovation[1].png)]]

= Key aspects =
 -	Fascination for new developments
 -	Individualistic
 -	Critical towards social conventions
 -	Materialistic
 -	Perfectionist
 -	Younger people
 -	More educated
 -	Community leader
 -	Making carreer
 -	Social status is important, longing for recognition and appreciation
 -	Free of traditions and obligations
 -	Open for renewal and change
 -	International oriented
 -	Consumption and entertainment focussed
 -	Techonology minded
 -	Oriented towards similar minded people
 -	More men than women
 -	Self development
 -	Socially engaged
 -	Society and polically engaged
 -	Impulsive and adventurous
 -	Big social network
 -	Higher incomes
 -	1e IPOD

= Multimedia find =
[[Image(socialLeadersFind.png)]]
 -	Closed trackers like soulseek
 -	Torrent websites such as Piratebay, isohunt, mininova, etc.
 -	Through social networks like hyves, facebook, etc.
 
= Multimedia consume =
[[Image(socialLeadersConsume.png)]]
 -	Youtube
 -	Miro, azureus
 -	Windows MediaPlayer, I-tunes 
 -	Magazines/websites Wired, Bright, PC magazine
 -	Popular TV + magazines
 
= Multimedia share =
[[Image(socialLeadersShare.png)]]
 -	Capture video in cinema
 -	Comment and Inject on torrent websites
 -	Inject on youtube
 -	Rate / comment on piratebay
 -	Post on personal blog

= Facts: =
 -	Computer:		Apple
 -	OS:			OS X
 -	Browser:		Safari / Firefox
 -	Electronic products:	First IPOD, newest mobile phone, Big TV screen, better  than average ADSL conn. 
 -	Other software:	MS Office, Adobe CS, I-tunes, tons of Apple widgets and other small software programs.…

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section:targetGroup
= Target group =
[wiki:targetGroup Overview][[BR]]
[wiki:targetGroup/innovators 1. Innovators][[BR]]
[wiki:targetGroup/earlyadopters 2. Early Adopters][[BR]]
[wiki:targetGroup/earlymajority 3. Early Majority][[BR]]
[wiki:targetGroup/latemajority 4. Late Majority][[BR]]
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