3. Early majority – Mainstream leaders

Tribler version: Tribler 5 and further

Key aspects

• Status sensitive
• High demanding and critical to products
• Balance between work and enjoying life
• A bit conservative, but open for new ideas
• Active in community
• Family is important
• Long for authority and rules
• Certainty
• Income and challenging
• Conformist and risk avoiding
• A regulated life
• Consumtion and entertainment oriented
• Materialistic and status sensetive
• Technology minded
• Traditional division of roles
• Both high and low educated, All incomes
• Solidair and social engaged
• Society and politically engaged
• Reflective and critical
• Tolerant
• International interested
• Trying to be of social use
• Sober
• Strategically and principal
• More women than men
• 2e IPOD

Multimedia find

• Kazaa / edonkey / etc.
• YouTube

Multimedia consume

• Kazaa
• Windows MediaPlayer?, I-tunes
• Mainstream TV/papers/magazines/websites (PC Totaal, Viva, People, Elsevier, Volkskrant, RTL Boulevard, NOVA)

Multimedia share

• Mail to friends
• IM with friends
• Leave messages on social networks platforms (Facebook, Hyves, etc.)

Facts:

• Computer: Apple
• OS: OS X
• Browser: Safari / Firefox
• Electronic products: First IPOD, newest mobile phone, Big TV screen, better than average ADSL conn.
• Other software: MS Office, Adobe CS programs, I-tunes, iPhoto, tons of Apple widgets and other small software programs.…