2. Early adopters – Social leaders

Tribler version: Tribler 4 and further

Key aspects

• Fascination for new developments
• Individualistic
• Critical towards social conventions
• Materialistic
• Perfectionist
• Younger people
• More educated
• Community leader
• Making carreer
• Social status is important, longing for recognition and appreciation
• Free of traditions and obligations
• Open for renewal and change
• International oriented
• Consumption and entertainment focussed
• Techonology minded
• Oriented towards similar minded people
• More men than women
• Self development
• Socially engaged
• Society and polically engaged
• Impulsive and adventurous
• Big social network
• Higher incomes
• 1e IPOD

Multimedia find

• Closed trackers like soulseek
• Torrent websites such as Piratebay, isohunt, mininova, etc.
• Through social networks like hyves, facebook, etc.

Multimedia consume

• Youtube
• Miro, azureus
• Windows MediaPlayer?, I-tunes
• Magazines/websites Wired, Bright, PC magazine
• Popular TV + magazines

Multimedia share

• Capture video in cinema
• Comment and Inject on torrent websites
• Inject on youtube
• Rate / comment on piratebay
• Post on personal blog

Facts:

• Computer: Apple
• OS: OS X
• Browser: Safari / Firefox
• Electronic products: First IPOD, newest mobile phone, Big TV screen, better than average ADSL conn.
• Other software: MS Office, Adobe CS, I-tunes, tons of Apple widgets and other small software programs.…